Products

Products are the catalogue of your Native Shop. Every row in the Products table becomes a buyable item on the frontend.

This page walks you through creating a product, the full list of fields, and the three product types (digital, physical, VOD/subscription).

Open the Products screen

Click VOD / Shop → Products in the sidebar.

Each row is a product. Use New product in the top bar to add one.

The list shows every product with its title. Columns: Edit, Attributes (show_checklist), Add subscription, Additional content, Episodes, Images, and Delete.

Create a product

1. Click New product (top right).
2. Pick the language tab (EN / DE / …) first — other languages follow as separate tabs once the base row exists.
3. Fill the core fields (see the reference below).
4. Click Save.

The product edit modal. The language tab at the top controls which variant you edit.

Field reference

Basic fields

Field	Purpose
Article number	Your SKU. Shown on the invoice and in the order history.
Title	Product name. Translated per language.
Subtitle	Short teaser (1 line). Translated per language.
Date	Release / publication date (free text).
Catgory	Product category (pick from s_categories).
Preview image	Main image. Media Manager pick.
Banner	Wide hero image for the detail page.
Description	Rich-text body, CKEditor.

Pricing and status

Field	Purpose
Price	Gross price in the currency set on Shop master data.
Pseudo price	Strike-through price for "was 50, now 35" offers. Leave empty for no strike-through.
Status	Active shows the product on the frontend, Inactive hides it.
Age restriction	Free text like 18. Enforced by the frontend.

Product type

Product type decides how the product behaves on purchase. The Native Shop ships with four types:

Type	Meaning
Article	Physical or simple digital product.
Video	VOD item — the Stream (URL) field points to an HLS .m3u8 source, optional Trailer (HLS URL).
Subscription	Recurring billing — configure Interval type (Day/Week/Month/Year) and Interval duration (1–365). Trial phase + Test count add a free trial.
Download	Digital download — File (only for download articles) holds the asset picked from the Media Manager.

Test phase for subscriptions

For subscription products, set Duration of the test phase in days to let customers try the product before the first charge. 0 disables the trial.

SEO

Field	Purpose
URL-Rewrite	Localised path — becomes /{URL-Rewrite} on the frontend.
Meta-Tags	Comma-separated keywords.
Meta-Description	Meta description for search engines.

Assign attributes

Attributes (sizes, colours, tags, …) are reusable across products. On the product list, click the checklist icon (Attributes button) on the product row:

Attributes are grouped by Attribute Group. Tick what applies.

Tick the attributes that apply, then Save. See Attribute Groups to manage the available attributes.

Add subscriptions, episodes, images

Three secondary buttons expose related content for a product:

• Add subscription — link a subscription plan to the current product (one product can offer multiple subscription intervals).
• Additional content — extra trailers, bonus clips, attached to the product detail page.
• Episodes — only meaningful for Video products; add a linear episode list.
• Images — add a gallery beyond the single Preview image.

Each opens a module list where you can add, edit, and delete entries without leaving the product screen.

Stock

Native Shop does not track stock per SKU in the default setup — products are always purchasable while Status is Active. If you need stock handling, use Shopware 6 and the Shopware 6 integration.

Common issues

Prices with comma

Prices must use a dot as decimal separator (29.90), not a comma. A comma-formatted value saves as 0.

Missing preview image

The frontend falls back to a placeholder if Preview image is empty. Always pick an image before going live.

URL-Rewrite collisions

If two products or a product and a page share the same URL-Rewrite in the same language, the frontend returns the first match it finds. Keep slugs unique.

See also

• Product Categories — group products.
• Attribute Groups — reusable attributes.
• Shop Master Data — currency, shipping, tax.
• Orders — what happens after a purchase.