Shop Master Data

Shop master data holds everything that is true for your shop as a whole: company address, currency, tax number, e-mail templates, shipping cost, accounting provider. It also configures the e-mail server that sends order confirmations.

You set this up once — values rarely change. Every order, invoice, and e-mail reads from here.

Open the master data screen

Click VOD / Shop → Shop master data in the sidebar.

The master data screen groups settings by topic. Each section opens its own edit panel.

The screen is split into topical panels. Click the pencil icon on a panel to open its edit dialog.

Address

Field	Purpose
Company	Legal company name. Shown on invoices and in the Organization schema.
Street	Street + number.
ZIP	Postal code.
City	City.
Country	Country name.
E-Mail	Contact e-mail used on invoices.
Currency	EUR, USD, GBP, or CHF.

Currency is global

Currency is one value for the whole shop. Multi-currency storefronts are not supported in the Native Shop — use Shopware 6 for that.

Faktura (Invoice)

Invoice-related settings used on PDFs:

Field	Purpose
Invoice logo	Logo printed on invoices. Pick from the Media Manager.
VAT-Nr.	VAT number (USt-ID).
Tax number	Tax number (Steuernummer).
Bank	Bank name.
IBAN	Bank IBAN.
BIC	SWIFT/BIC.
Phone number	Contact phone.
Website	Company website.

E-mail text templates

Three templates sent to customers around commerce events:

Field	Used when
Text for the order confirmation	On every successful checkout.
Text for the subscription confirmation	When a subscription starts.
Text for cancelling a subscription	When a customer or admin cancels a subscription.

All three are rich text (CKEditor). They are wrapped by the E-Mail Header and E-Mail Footer from the next section.

E-Mail template (header/footer)

Two raw HTML blocks used as the wrapper for every shop e-mail:

Field	Purpose
E-Mail Header	HTML that opens the mail. Typical: doctype, logo, preheader.
E-Mail Footer	HTML that closes the mail. Typical: company imprint, unsubscribe, social links.

E-Mail Server

SMTP credentials used to send the e-mails:

Field	Purpose
E-Mail username	SMTP username.
Sender e-mail address	Address shown in the From: header.
Sender name	Display name next to the from address.
Password	SMTP password.
Host	SMTP server (e.g. smtp.office365.com).

Use SPF / DKIM

Add your shop domain as an authorised sender for the SMTP account (SPF + DKIM), otherwise order confirmations land in spam. Most providers (Microsoft 365, Google Workspace, Amazon SES) give you the exact DNS records.

Shipping

Field	Purpose
Shipping Price	Flat shipping amount added to every order.
Shipping article number	SKU shown on the invoice for the shipping line.

Free shipping thresholds are not configured here — handle them on the frontend by dropping the Shop widget with the freeShippingThreshold option.

Accounting

Field	Purpose
Method for creating invoices	Internal (PDF only) or SevDesk (additionally mirror to SevDesk).
Automatic generation of invoices after successful payment	Enabled generates the PDF automatically after each paid order; Disabled leaves invoice creation manual.

If you pick SevDesk, set the API key on the SevDesk panel right below.

Global password and SSO

Field	Purpose
Global password	A single password that unlocks every product. Useful for demos and closed-beta sites.
Single Sign on	Active enables SSO integration; Inactive disables it.

Common issues

Currency changes

Changing Currency after the shop has orders does not convert past totals. Past orders keep the currency they were placed in on the PDF; the new currency applies only to orders placed after the change.

SMTP blocked by the provider

Many hosting providers block port 25. Use port 587 or 465, and double-check the provider's SMTP settings — if mails go into the spam log instead of arriving, it is almost always the sender address not matching the SMTP account.

See also

• Payment Providers — Stripe and PayPal setup.
• Orders — what the e-mail templates reference.
• Native Shop overview