Customers

Customers are the accounts that bought — or attempted to buy — something on your Native Shop. A customer is created automatically on the first successful checkout. You can also create customers manually.

Open the customers screen

Click VOD / Shop → Customers in the sidebar.

Customers are shown with their e-mail. Click Edit to open the detail.

The list shows every customer. Columns: E-Mail, Edit, Orders, Addresses, Subscriptions, Delete.

Create a customer manually

1. Click New customer (top right).
2. Fill the basics:

Field	Purpose
E-Mail	Unique login e-mail.
Firstname	First name.
Lastname	Last name.
Password	Initial password (customer can change it later).

3. Click Save.

Edit a customer

Click Edit on the row:

• Basics — e-mail, name, password (empty = unchanged).
• Addresses — add one or more billing / shipping addresses. A customer can hold several (e.g. billing + shipping).
• Subscriptions — active and past subscriptions with next billing date.
• Orders — all past orders (see Orders).

The customer detail is tab-like: basics, addresses, orders, subscriptions.

Reset a password

Open the customer, type a new value in Password, click Save. Leave Password empty to keep the current password unchanged.

The customer is not notified — send them the new password separately through a channel you trust. If you want the customer to pick their own password, ask them to use the "Forgot password" link on the frontend instead.

Delete a customer

Click the trash icon on the row and confirm.

Orders survive deletion

Deleting a customer keeps their past orders — the order keeps the snapshot of the billing address. This is intentional for book-keeping and tax audits. If you need to fully remove a customer for GDPR reasons, delete the orders first, then the customer.

Common issues

Duplicate accounts via guest checkout

Guest checkouts create a customer with the provided e-mail. If a customer uses two slightly different e-mails (e.g. with / without a trailing dot alias), you end up with duplicate accounts. Merge manually by moving orders and cancelling one.

Subscription customers without access

If a subscription customer loses access on the frontend, check their customer detail → Subscriptions. A subscription with status Cancelled and past end date is the usual cause.

See also

• Orders — order list per customer.
• Shop Master Data — e-mail templates sent to customers.
• Payment Providers